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The Social Blog
All you need to know in Social media, Marketing and Digital trends


What Local Customers Actually Want from Your Online Presence
Hint: It’s Not Perfection If you’re stressing over your logo’s font or trying to come up with the perfect Instagram caption, take a deep...
Peterson Media Group
Jun 16, 20252 min read


The Power of Storytelling in Your Marketing
Want people to remember your business? Make them feel something. Facts and features are fine — but stories are what people actually...
Peterson Media Group
Jun 9, 20251 min read


If Advertising Doesn’t Work… Then Why Is It Everywhere?
One of the most common objections we hear in media sales is: “Advertising doesn’t work.” It’s usually followed by something like, “I...
Peterson Media Group
Jun 4, 20252 min read


The $100 Myth: Why You Need More Than Just a Few Bucks on the Air
Let’s get this out of the way—radio is affordable. In fact, studies show it's the most affordable advertising medium versus the return....
Peterson Media Group
May 23, 20251 min read


Radio Reaches People When Google Can't
We love digital marketing. In fact, we help with digital marketing. We build websites and we do google management. But it has its blind...
Peterson Media Group
May 19, 20251 min read


Radio Isn’t Dead—Your Marketing Budget Might Be
We hear it all the time: “Radio’s outdated.” But let’s be real—if you’re trying to reach local customers, radio is very much alive and...
Peterson Media Group
May 15, 20251 min read


Why Your Competitor's Name Is Stuck in Everyone’s Head—And Yours Isn’t (Yet)
Ever wonder why that other business in town always seems to be top-of-mind, even though your product or service is just as good—or...
Peterson Media Group
May 13, 20251 min read


How to Maximize a Small Advertising Budget
Think you need a huge budget to market your business effectively? Think again. With a little strategy, you can make a modest advertising...
Peterson Media Group
May 5, 20251 min read


How to Create a Social Media Content Calendar (Without Overwhelming Yourself)
Feel like you're flying by the seat of your pants when it comes to posting on social media? You’re not alone — and the fix is easier than...
Peterson Media Group
Apr 28, 20251 min read


The Power of Frequency: Why One Ad Isn’t Enough
Ever hear a jingle once and never forget it? Probably not. Because frequency builds memory. That’s true for radio, digital, social media...
Peterson Media Group
Apr 25, 20251 min read
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