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The Social Blog
All you need to know in Social media, Marketing and Digital trends


Why Regular Google Business Posts Are Just as Important as Social Media Updates
In today’s local marketing landscape, most small businesses know they need to post regularly on Facebook, Instagram, or even TikTok. But...
Peterson Media Group
14 hours ago2 min read


Why Google Business Optimization and Radio Advertising Work Better Together
In today’s competitive local market, simply running a radio ad or setting up a Google Business Profile isn’t enough. But when you combine...
Peterson Media Group
Jul 72 min read


You Don’t Need a Big Budget to Compete Online
Small business? Small budget? No problem. We hear it all the time: “I can’t compete with the big guys online.” But here’s the good news —...
Peterson Media Group
Jul 21 min read


Your Website Doesn’t Need to Be Fancy — It Just Needs to Work
Stop waiting on perfect. Start showing up. If you’ve been holding off on launching your website because the design isn’t “there yet,”...
Peterson Media Group
Jun 261 min read


Stuck on What to Post?
10 Simple Content Ideas Local Businesses Can Use Anytime If you’ve ever stared at a blank screen wondering “What should I post today?” —...
Peterson Media Group
Jun 202 min read


What Local Customers Actually Want from Your Online Presence
Hint: It’s Not Perfection If you’re stressing over your logo’s font or trying to come up with the perfect Instagram caption, take a deep...
Peterson Media Group
Jun 162 min read


The Power of Storytelling in Your Marketing
Want people to remember your business? Make them feel something. Facts and features are fine — but stories are what people actually...
Peterson Media Group
Jun 91 min read


If Advertising Doesn’t Work… Then Why Is It Everywhere?
One of the most common objections we hear in media sales is: “Advertising doesn’t work.” It’s usually followed by something like, “I...
Peterson Media Group
Jun 42 min read


The $100 Myth: Why You Need More Than Just a Few Bucks on the Air
Let’s get this out of the way—radio is affordable. In fact, studies show it's the most affordable advertising medium versus the return....
Peterson Media Group
May 231 min read


Radio Reaches People When Google Can't
We love digital marketing. In fact, we help with digital marketing. We build websites and we do google management. But it has its blind...
Peterson Media Group
May 191 min read
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