The Social Blog

Repetition works — not just on the radio, but across every place your audience connects with your brand. When your message sounds and looks the same everywhere, it builds trust, recall, and action. Think of your marketing like a relay team. Your radio ad starts the race — creating awareness. Your Google Business Profile, website, and social media pass the baton, reminding listeners who you are and how to reach you. Here’s what consistency does: Reinforces brand identity and b

“How many times will my ad run?” That’s one of the first questions we hear from business owners. The truth is, the number matters — but not as much as how often the right audience actually hears it. A quick breakdown: Reach = the number of different people who hear your ad. Frequency = how many times those people hear it. Marketing research shows it usually takes three or more exposures before someone remembers a message, let alone acts on it. That means one or two ads spri

A lot of advertising success starts before the ad ever hits the airwaves. It begins with the words on the page — your script. A weak...

When business owners think about advertising, they often separate radio from digital — as if they’re two competing worlds. In reality,...

No local business owner loves seeing a negative review pop up online. It can sting, feel unfair, or even make you angry. But here’s the...

When it comes to local SEO, most business owners think about Google reviews, maps, and maybe posting updates—but one often-overlooked...

Reviews: more than just word-of-mouth When people think about SEO, they usually think keywords, backlinks, or technical fixes. But for...

If you’ve already implemented the quick wins we shared in our last article, your Google Business Profile (GBP) is in good shape. But...

If you want to attract more local customers without spending a fortune on ads, your Google Business Profile  is the place to start. A few...

When you’re planning your advertising budget, radio might not be the first thing you think of. After all, it’s 2025—surely everyone’s...