Stuck on What to Post?

10 Simple Content Ideas Local Businesses Can Use Anytime

If you’ve ever stared at a blank screen wondering “What should I post today?” — you’re not alone. Most local business owners want to stay active online but don’t have the time (or desire) to chase trends or craft the perfect caption.

The good news? You don’t need to be a marketing pro to keep your business visible. You just need to show up — consistently and authentically.

Here are 10 easy content ideas you can start using right away:

1. Show a Recent Job or Project

People love to see what you actually do. Share a before-and-after photo, an in-progress shot, or even just a quick description of the job. This builds credibility and shows real results.

Bonus tip: Take a photo before you leave the site — no fancy camera needed.

2. Highlight a Customer Testimonial

A quick screenshot of a Google review (or a typed-out quote) paired with a thank-you message goes a long way in building trust. Tag the customer if they’re comfortable with it.

3. Introduce a Team Member

Help your customers get to know the faces behind the business. A photo and a fun fact about one of your employees makes your business feel more human and relatable.

4. Answer a Frequently Asked Question

Turn common questions into quick posts. These are great for educating customers and positioning yourself as an expert.

Examples:

• “Do I need to seal my tile floors?”

• “How often should I service my mower?”

5. Share a Throwback

Got a photo from your early days? Your first logo? A memory from when you started your business? People love seeing how far you’ve come.

6. Go Behind the Scenes

Give a peek into your process — loading the truck, prepping for a job, cleaning up after. These snapshots add personality and show the work that goes into what you do.

7. Support Another Local Business

Share a photo from a neighboring business you recommend or work with. Tag them and spread the local love — they might return the favor!

8. Spotlight a Service

Choose one of your services and explain it in plain language. Include who it’s for, why it matters, and how to get started.

9. Post a Quick Tip

Whether it’s a seasonal reminder or a helpful maintenance hack, customers appreciate bite-sized value.

Example:“Before the first freeze, unhook outdoor hoses to prevent pipe damage.”

10. Share a Reminder

People need reminders — often more than you think. Remind them of holiday hours, booking deadlines, seasonal services, or the areas you serve.

The Bottom Line: Just Keep Showing Up

You don’t have to be clever, viral, or polished. You just have to be real and active. Some posts build trust. Some remind people you’re open. Some simply get seen — and that’s enough.

Need Help Getting Started?

At Peterson Media Group, we help small businesses create content that’s realistic, repeatable, and effective — without the stress.

📧 Email: office@petersonmediagroup.net📞 Call: 931-393-3500

Let’s make your business easier to find and easier to trust — one post at a time.