Radio Isn’t Dead—Your Marketing Budget Might Be

We hear it all the time: “Radio’s outdated.” But let’s be real—if you’re trying to reach local customers, radio is very much alive and well. In fact, over 90% of Americans still tune in every week, and in smaller communities like ours, that number feels even higher.

Your potential customers are driving, working, and living their lives with radio in the background. That’s real-time connection—and if you’re not taking advantage of it, you’re missing out.

So why do some businesses try radio and say it “didn’t work”? Usually, it’s the budget. Tossing a couple hundred bucks at a week’s worth of ads isn’t a marketing plan—it’s a gamble, and a poor one. 

Radio works when it's consistent. It builds name recognition, familiarity, and trust—but only if people hear you often enough. That takes a real (but still affordable) budget.

So before you write off radio, ask yourself: is your marketing really not working, or is it underfunded? Talk to us and see if we can help you out!

Give us a shout to get started: josh@petersonmediagroup.net