Why Your Competitor's Name Is Stuck in Everyone’s Head—And Yours Isn’t (Yet)

Ever wonder why that other business in town always seems to be top-of-mind, even though your product or service is just as good—or better?

They’re probably on the radio and probably running with plenty of frequency.

Radio advertising builds top-of-mind awareness, and that’s what wins in competitive markets. When people hear a name repeatedly, it sticks. So when they need something—whether it’s a plumber, a boutique, a new car or a lunch spot—they naturally think of the brand they’ve heard over and over.

If you’re only running ads once in a while, your message isn’t getting the repetition it needs. Frequency builds familiarity, and familiarity builds trust. This takes time, commitment and investment. But in the end it is worth if if you are with the right station.

Don’t just “try radio.” You're better off buying yard signs. Dabbling around will just give you mediocre results (or worse) and you will feel stressed and questioning the effectiveness. Own your space on the dial. Make your brand part of people’s daily lives. That’s how your name becomes the one everyone remembers.

Give us a shout to get started: josh@petersonmediagroup.net