The $100 Myth: Why You Need More Than Just a Few Bucks on the Air

Let’s get this out of the way—radio is affordable. In fact, studies show it's the most affordable advertising medium versus the return. But that doesn’t mean spending $100 here and there is going to move the needle for your business.

Too often we see people treat radio like a vending machine: insert a few dollars, expect a flood of customers. The truth is, radio is more like a relationship. You need to show up regularly, be consistent, and stay top-of-mind.

If you only buy a few spots a week, people won’t hear them enough times to remember you. It takes frequency and repetition. That’s why successful advertisers commit to a plan—not just a price.

Think of your favorite brands. You didn’t remember them after hearing about them once. You remembered because you heard them over and over—and you’ll get the same results if you stick with it.

Budget realistically. Advertise consistently. That’s how radio starts to really pay off.

Give us a shout to get started: josh@petersonmediagroup.net