How to Create a Social Media Content Calendar (Without Overwhelming Yourself)

Feel like you're flying by the seat of your pants when it comes to posting on social media?

You’re not alone — and the fix is easier than you think.

You don’t need to post every day or have a complicated strategy to win online.

You just need a simple plan you can actually stick to.

Here’s how to build a social media calendar without losing your mind:

✅ Pick 3-4 Content Buckets Think of your posts like categories. Rotate between a few simple ideas like:

• Behind-the-scenes peeks

• Customer testimonials or reviews

• Educational tips or FAQs

• Promotions, events, or special offers

  
  

✅ Batch Create Content Set aside just one afternoon a month to plan and create your posts.Write your captions, grab some photos, make a few Canva graphics if needed — and boom, you’re set.

✅ Use a Free Scheduling Tool You don’t have to be glued to your phone. Tools like META Suite (for Facebook and Instagram) let you schedule posts in advance. Load them in once a month and let it run.

✅ Stay Flexible Leave a little room for "in the moment" posts — like celebrating a win, a customer shoutout, or a funny local happening.

Remember: it’s better to be consistently good than occasionally perfect.

At Peterson Media Group, we help businesses create social media plans that work for real life — not just the marketing

textbooks.

Need help? Let's make it easy. Email us today: office@petersonmediagroup.net or call 931-393-3500.