Radio + Digital: How to Build Integrated Campaigns That Amplify Reach

When business owners think about advertising, they often separate radio from digital — as if they’re two competing worlds. In reality, they’re strongest when they work together.

Radio gives you unmatched reach and credibility in the local market. Digital gives you trackable clicks, data, and retargeting options. When combined, you get the best of both: mass awareness plus measurable action.

Here are a few ways to integrate the two:

• Radio + Landing Pages: Mention a simple web address or QR code on air that takes listeners directly to a landing page with your offer. Track the hits and conversions.

• Radio + Social Campaigns: Use your radio ads to push people to like, follow, or enter a contest on your social channels. Then retarget that audience with follow-up ads.

  
  

Tips for success: Keep your messaging consistent across channels, line up your timing so promotions hit everywhere at once, and make your calls-to-action simple and memorable.

Bottom line: radio isn’t “old school” and digital isn’t the “new toy.” They’re teammates. And when you put them together, you build campaigns that stick in people’s heads and drive real results for your business.

Reach out to us to get started on a plan for your business - office@petersonmediagroup.net