Why Regular Google Business Posts Are Just as Important as Social Media Updates

In today’s local marketing landscape, most small businesses know they need to post regularly on Facebook, Instagram, or even TikTok. But there’s one platform that often gets ignored—and it’s the one that actually shows up first when people search for your business:👉 Your Google Business Profile.

While most business owners treat Google as a “set it and forget it” directory, Google Business Profiles are actually built for ongoing engagement—especially through regular posting. And when you treat it like a living platform (just like you do social media), you give your business a real edge in search results.

Why Google Posts Matter for Local SEO

When someone searches for terms like:

• “best lunch in Manchester TN”

• “kayak shop near me”

• “BBQ with live music tonight”

  
  

Google uses several ranking signals to decide which businesses show up in the local map pack and profile carousel. One of those signals is activity—specifically, how often you update your profile.

And nothing signals activity better than consistent posts.

What to Post on Google Business

Think of your Google Business Profile as another content channel—one that’s directly tied to buying intent. Here are a few effective types of posts that work well:

• 🔥 Daily Specials or New Menu Items (e.g., “Monday Lunch Line Special – $9.99 at Granddad’s BBQ”)

• 🎶 Upcoming Events or Live Music Nights

• 🛠️ New Product Arrivals (like fishing gear, accessories, or mower blades)

• ⭐ Customer Testimonials or Staff Spotlights

• 🎁 Contests, Giveaways, or Limited-Time Offers

  
  

Google even allows photos, buttons, and links, making your posts visually appealing and actionable.

How Often Should You Post?

At a minimum, aim for 2–3 posts per week. Why?

• Google only shows the most recent post on your profile preview.

• Posts expire after 7 days (unless it’s an event with a date range).

• Frequent posts = more signals to Google that you’re active and relevant.

  
  

Even short posts (50–75 words) with a strong image can boost visibility and give customers a reason to engage.

Posts Help You Rank for Search Triggers

When you create posts using keywords people actually search for, like:

• “restaurants near me”

• “Friday night karaoke in Tullahoma”

• “kayak accessories in stock”

  
  

…you increase your chances of appearing in those exact searches. Your post content is indexed by Google, which helps your business surface in local discovery.

Real Example: Local BBQ Restaurant Boosts Weekday Traffic

One of our local clients, a BBQ restaurant in Manchester, started posting their daily lunch specials every morning on Google. Within a few weeks, they saw:

• 23% increase in direction requests

• 15% increase in phone calls

• Stronger presence in “food near me” searches

  
  

Their radio ads were driving awareness, but the Google posts helped convert searchers into walk-in customers.

Final Thoughts

Social media is great for building community—but Google is where people go when they’re ready to act. By posting regularly on your Google Business Profile, you’re showing up when and where it matters most.

It’s not just a directory listing. It’s your conversion engine.

Want help crafting high-impact Google posts for your business?Call Peterson Media Group at 📞 931-393-3500 or email 📧 Josh@petersonmediagroup.net — and let’s boost your visibility where it counts most.