Why Google Business Optimization and Radio Advertising Work Better Together

In today’s competitive local market, simply running a radio ad or setting up a Google Business Profile isn’t enough. But when you combine traditional media like radio with a fully optimized Google Business Profile, you create a powerful one-two punch that drives awareness and action.

Here’s why pairing these two tools is one of the smartest local marketing strategies you can use.

Radio Advertising Builds Awareness

Radio is still one of the most effective ways to reach a local audience. Whether your listeners are commuting, working, or relaxing at home, a well-timed radio ad puts your brand in their ears—and on their minds.

But what happens after someone hears your name?

They Google you.

Google Business Profile Turns Interest into Action

If your profile isn’t optimized—meaning no photos, missing info, outdated hours, or bad reviews—you could be sending potential customers straight to your competition.

An optimized Google Business Profile includes:

• Accurate business hours and contact info

• High-quality photos of your products or location

• Positive reviews and timely responses

• Regular posts promoting specials, events, or new arrivals

  
  

This is where local intent meets online visibility.

How They Work Together

✅ Radio sparks curiosity.✅ Google helps people find and trust you.✅ Together, they convert interest into real traffic.

When someone hears your business name on the radio, they often search for things like:

• “Best BBQ near me”

• “Outdoor gear in Tullahoma”

• “Kayak bundles local”

  
  

With an updated and optimized profile, your business shows up when it matters most.

Measure the Impact

One of the biggest advantages of this strategy is that you can track Google Business activity during your radio campaign. Expect to see a rise in:

• Profile views

• Phone calls

• Direction requests

• Website clicks

  
  

You’ll know your radio dollars are working when your Google metrics spike.

Final Thoughts

Radio and Google might seem like two very different tools—but used together, they amplify each other’s impact. One builds the awareness, the other captures and converts it. It’s a smart, local-first marketing strategy for any small business looking to grow visibility and sales.

Ready to make your radio campaign work harder for you?

Let’s optimize your Google Business Profile so you're ready when customers come searching. Call 931-393-3500 or email Josh@petersonmediagroup.net