The Power of Frequency: Why One Ad Isn’t Enough

Ever hear a jingle once and never forget it? Probably not.

Because frequency builds memory. That’s true for radio, digital, social media — everything.

Running a single ad one time is like throwing a pebble in the ocean. People are busy. They need to hear (or see) your message several times before it sinks in.

Here’s what to remember:

• Consistency is king. A steady schedule of ads outperforms a one-time blitz almost every time. So unless you have a big sale next weekend, let's build a long-term plan. 

  
  

• Repetition equals recognition. Familiarity builds trust. Trust leads to action.

• Budget wisely. Instead of a massive one-week push, spread your investment over time for lasting results.

At Peterson Media Group, we help you create a plan that keeps your name out there — affordably and effectively.

Don’t just advertise. Build presence. Email us today: office@petersonmediagroup.net or call 931-393-3500.