5 Quick Wins for Your Google Business Profile

If you want to attract more local customers without spending a fortune on ads, your Google Business Profile is the place to start. A few small tweaks can make a big difference in how often your business shows up—and how many people choose you over the competition.

Here are five quick wins you can implement right away:

1. Add High-Quality Photos

Businesses with quality photos get more clicks and calls. Include shots of your storefront, products, team, and even behind-the-scenes moments. Update them regularly to keep your profile fresh.

2. Keep Your Hours Accurate

Few things frustrate customers more than showing up to a “closed” sign when your profile said you were open. Update hours for holidays, special events, or seasonal changes.

3. Respond to Every Review

Thank customers for positive feedback and professionally address any concerns in negative reviews. This not only builds trust but also signals to Google that your business is active.

4. Post Weekly Updates

Use the “Posts” feature to share offers, events, or tips. Think of it as a free mini-ad space right on Google. Even short updates can keep your profile looking active and relevant.

5. Use Keywords in Your Description

Write a business description that includes the services and products customers are searching for. Keep it natural—no keyword stuffing—but make sure important terms are in there.

The Takeaway:Your Google Business Profile isn’t just a directory listing—it’s a powerful marketing tool that can bring in new customers 24/7. With these quick wins, you can stand out in search results and turn more views into real business.

At Peterson Media Group, we help local businesses make the most of their profiles so they can focus on what they do best—serving customers.

📞 Let’s optimize your profile today.

Call: 931-393-3500 Email: office@petersonmediagroup.net